Enter the email address you signed up with and we'll email you a reset link. C. selective binding. Asea is a publication that provides information on world trends and technology to offshore oil and gas operations. ND Daily, a local city newspaper, caters to the residents of the city as well as the suburbs located in a 20-mile radius around the city. Which of the following disadvantages of newspapers as an advertising medium should Pluto Inc. consider? _____ offer advertisers an opportunity to buy space in a group of publications as a package deal. Which of the following is true of creative tactics in relation to advertising messages? Services Classified Which of the following advertising media has potential advantages of selectivity, reproduction quality, creative flexibility, and prestige? A. ink-jet binding A. C. They generally have a long life span. Irrespective. This ad is an example of a(n): B. they provide an effective way to reach consumers who are considered to be a part of niche markets. Gatefolds, bleed pages, inserts, and creative space buys are ways of increasing: The use of a third page that folds out to create an extra-large advertising spread in a magazine is called a(n): The second cover of MagAuto opens up into a third page, which gives it an extra-large spread. D. They appeal to advertisers who are not concerned about reproduction quality and who prefer to use black and white ads. A. consumer magazine. C. agate line. In this scenario, Lily is considered to be a(n): A(n) _____ is something that moves people, speaks to their wants or needs, and excites their interest. National newspapers These individuals would be willing to pay over $200 for a good pair of running shoes. Solved 34. Which of the following is true of consumer - Chegg E. SAU. \end{array} A. bleed page. The firm uses the effective interest method to amortize the discount. D. The problem of clutter is usually solved with split runs. Chapter 12 Evaluation of Print Media Multiple Choice Questions A. In this scenario, The NsDaily is offering: a. an ROP rate b. an open rate c. a combination rate d. a flat rate e. a preferred position rate, While on a flight . A. Which of the following is true of newspapers as an advertising medium? High selectivity They offer high market penetration and coverage. C. creative space buys In a(n) _____ scheduling method, a regular pattern of advertising is developed without gaps or nonadvertising periods on an ongoing basis without regard for seasonality. Magazines that are published for special-interest groups are targeting: Which of the following statements about newspapers as an advertising media vehicle is true? What was the net amount of the sale? Irrespective of the size and nature of the ad, the newspaper does not change the rate. E. Niche. Magazines are a highly specialized medium that reach specific target audiences. Buying ad space in regional editions of national magazines: d. some combination that is not given above. \quad\text{Current year-end}&32,311&\text{Net income:}\\ Which of the following is true of local display advertising? B. D. Creative flexibility D. peripheral zone. _____ magazines are a classification of business publications that are aimed at executives in all commercial activities. E. hinder the evaluation of the overall benefits of an advertising media. A clothing retailer would use an island ad to: Business publications directed to wholesalers, dealers, distributors, and retailers are known as: b. Primary circulation This scenario is an illustration of: Which of the following comparisons between primary in-home readers, pass-along readers, and out-of-home readers is true? Study with Quizlet and memorize flashcards containing terms like The NsDaily, a newspaper, charges $50 per square inch of its advertisement space. According to Standard Rate and Data Service's (SDRS's) classification of magazines, _____ magazines are bought by the general public for information and/or entertainment. A. Which of the following is true of local display advertising? Which of the following criteria should be met by a magazine in order to be eligible for verification audits by Alliance for Audited Media (AAM)? O 0.5 of a hamburger per magazine. E. Magazine advertising does not provide the psychographic or demographic selectivity that television advertising does. B. special-interest farm publications. a. The models provide an organized approach to an advertising problem. Which of the following is a disadvantage associated with advertising in magazines? The brochures were subsequently handed over to the newspaper office and distributed accordingly. The _____ stage in Russell Colley's hierarchical model of the communication process deals with getting the consumer to purchase the product. d. Distribution. Which of the following is an advantage of magazines as an advertising medium? Which of the following is a characteristic of magazine-based advertising? D. bleed page Which of the following is true of magazine advertising? C. color advertising D. reduce overall costs of newspaper advertising. B. A. regional editions of general-interest magazines. With reference to the types of readership, which of the following does this scenario illustrate? E. bleed runs, A(n) _____ test is a service offered by magazines where two or more versions of an ad are run in alternate copies of a particular issue of a publication. B. limited frequency. A. Department stores A study by Elizabeth Hirschman that examined the perceptions of individuals involved in the creation and production of television commercials found that: account executives view advertising as a promotional tool whose primary purpose is to communicate favorable impressions about a brand. Prepare the journal entries for (1) the bond issuance on December 31, 2018, (2) to record bond interest expense and discount amortization at June 30, 2019, and (3) to record bond interest expense and discount amortization at December 31, 2019. Newspapers generally offer more _____ than any other medium except direct mail. Poor reproduction quality Communications objectives are derived from marketing objectives. A. they provide reliable figures regarding the size and distribution of a magazine's circulation. E. gatefold advertising. They do not require the use of creative options. E. poor reproduction quality. A. gatefold. Consumers become involved with magazines when they read them and are more likely to find ads acceptable or even enjoyable. The company believes that the popularity and reputation of the magazine will enhance the image of its products. \text{Total stockholders' equity:}&&\quad\text{Preceding year}&2,007\\ B. retail trading zone. The clutter problem for a magazine increases with more ad pages adding to its success. A. However, James does not pay for the magazine and is only interested in one particular column. Which of the following disadvantages of newspapers as an advertising medium should Pluto Inc. consider? Higher reproduction quality E. behavioral. d. Renowned motorcycle manufacturers Lack of geographic selectivity C. magazines are low-involvement advertising medium. The use of a third page that folds out to create an extra-large advertising spread in a magazine is called a(n): Although not a category of newspapers per se, _____ are valuable to advertisers that want to use a newspaper yet get four-color reproduction quality in their ads. REQUIRED Use the price data to reply to the following questions. E. principal readership. Farm publications are not classified with business publications because: Which of the following statements about the length of television commercials is true? A. In magazine advertising, this third page is referred to as a(n): (Solved) - 31.Which of the following is true of consumer magazines? A If the market area within the city is referred to as the city zone, the market in the suburbs whose residents trade with merchants in the city zone is referred to as the: C) advertisers are using more alternative media. Which of the following is a primary advantage of magazines? e. demographic selectivity. Creative flexibility D. a lack of geographic selectivity. E. larger reach. A. gatefold. E. Creative options in newspapers are extensive due to the simple black-and-white layout. B. column inch. B. the geographic flexibility of magazines. The agency has just been hired to develop a promotional campaign for a company that produces exercise videos for women. C. It is not as serious an issue for magazines as for radio or TV. Many business magazines are sent free to individuals who, a publisher believes, can influence a company's purchases for products and services advertised in the publication. E. Costs. Rolex Watches runs a series of product ads in a popular magazine. E. Special advertising. Advertisers generally attach greater value to primary in-home readers than pass-along readers. A. ancillary reader. the first u.s. magazine, Andres Bradfords American magazine, had a very short life. C. die-cut. Which of the following is considered a major criticism of the DAGMAR approach? B. printacular. B. guaranteed circulation Business publications are important to advertisers because: Verified questions. C. The publication must have 70 percent or more paid circulation. Magazines are a highly specialized medium that reach specific target audiences. A. ads provide additional information that may be of value in making a purchase decision. Which of the following statements is true about clutter in magazine advertising? Which of the following statements about magazines as an advertising medium is true? She did not pay for the magazine and left it at the reception where it was initially placed. C. pass-along readership. Health Magazines. While on a flight from San Francisco to New York City, James read several magazines offered by the airline. D. It is generally considered unsuitable for inexpensive consumer products. The flat rate system JLMC 101 Test 3-Chapter 9 Flashcards | Chegg.com B. the sports section of national newspapers. Finn's Hallmark News, a weekly newspaper, specifically targets philatelists and contains material relating to philately, postal history, and other related information. : Newspapers and magazines are often referred to as ________ media: Which of the following statements is true of newspaper advertising? C. They can be reproduced quickly. e. They are generally considered unsuitable for reaching mass markets. E. total page ads. C. insert Geographic selectivity It is primarily used by supermarkets and departmental stores. It states that magazines that have a higher than 50-50 ratio between ads and content are not eligible to be counted as a paid circulation. A. demographic This scenario is an illustration of a: This is an example of a(n) _____ publication. D. magazines contain limited ads, thus advertising clutter is not an issue. C. Thin penetration of households 16. E. Geographic selectivity, CL Inc. runs a series of product ads in a popular magazine. E. run-of-page ad. C. Sunday C. They are similar to national magazines and carry national and regional ads in four-color reproduction quality. B. B. C. Gatefolding a. B. greater flexibility. E. NNN rates. Which of the following statements about the role of magazines and newspapers as advertising media vehicles is true? Sales results offer little guidance or direction to those responsible for planning and developing the advertising program, Determining a target market's present level of awareness and knowledge of, and liking for, a product often requires _____ measures, _____ is an approach to integrated marketing communications planning that involves determining what tasks need to be done and which marketing communications planning functions should be used to accomplish them. B. gatefold. C. farm magazines are a hybrid of consumer and business magazines. A. general business C. gatefold It uses column widths 2-1/16 inches wide. It offers relatively lower competition. _____ is a category of advertising that is found throughout a newspaper and generally uses illustrations, headlines, white space, and other visual devices in addition to the copy text. They do not focus on news and recent events. E. Out-of-home readers receive greater satisfaction from a publication than primary in-home readers. D. flat rate E. They generally cost lower than newspaper ads. Its reliance on the hierarchy of effects model. C. It tends to extend the prestige associated with the magazine to the product. e. a split run, Mars Inc., a premium cosmetics company, takes out ads in the Philadelphia, Boston, and Seattle editions of PlutoMag, a national magazine. When a newspaper offers no discounts for quantity or repeated space buys, it is using a(n) _____ structure. C. open-rate Which of the following is considered to be an advantage of newspapers as an advertising medium? A. B. digital imaging. B. they are prohibited from advertising in the broadcast media. The clutter problem for a magazine increases with more ad pages adding to its success. \text{Payment of long-term debt}&\$17,075&\text{Dividends paid}&\$205\\ O c. 4 hamburgers and 3 magazines. D. overruns The marginal rate of substitution at point B and point A are equal because they are on the same budget line. The magazine has a wide followership and is considered to be one of the most sought after teen weekly magazines. C. Professional C. demographic-oriented newspaper. Which of the following statements best explains the reason that consumers are more receptive to magazine advertising than to television advertising? Magazine advertisements that extend to the end of a page rather than leaving a margin around the ad are called: Buying ad space in regional editions of national magazines: can reduce an advertiser's cost per thousand for reaching desired audiences. A. C. regional editions of general sports magazines. Selective binding and ink-jet imaging make it possible for magazines to offer: _____ is a computerized production process that allows the creation of hundreds of copies of a magazine in one continuous sequence. 6. Though they resemble newspapers, supermarket tabloids are considered to be a type of magazine. E. Creative inflexibility, The Suave Teen is a Canadian publication that primarily targets high school teenagers. Reach D. detailed advertising information. Pluto Inc. is planning to run an ad in a weekly newspaper. Creative inflexibility A. the wider reach of specialized publications. The red background behind the lock extends to the very edge of the ad page. The ability to generate a large number of ideas around a creative idea. C. trade publications targeted at distributors and retailers. They do not offer permanence. In magazine advertising, this third page is referred to as a(n): Magazine advertisements that extend to the end of a page rather than leaving a margin around the ad are called: A magazine ad for Savor Raisins contains a swirl of dark chocolate with a top layer of raisins. Low receptivity to advertising by readers Low lead time D. Reduced permanence and prestige E. distracters. C. their duplicate circulation with daily newspapers. \quad\text{of common stock. _____ magazines assemble readers with similar lifestyles or interests and offer marketers an efficient way to reach these people with little wasted coverage or circulation. A. display advertising A. This is an example of a(n) _____ publication. a. content B. bleed page. B. Ads in magazines that utilize pop-ups, heavy inserts, talking ads, or other distractions to attract readers' attention are sometimes referred to as: The ad does not contain any margins and the chocolate swirl extends to the end of the page. C. reduced advertising rates. E. Low costs, Chris O'Brian, an avid skier, takes a weeklong ski vacation every winter. : E. businesses do not have agricultural interests. The second cover of MagAuto opens up into a third page, which gives it an extra-large spread. D. High reach A. 15. : C. trade magazines. D. It is used to market products but not services. During her visit to a beauty salon, Lily browsed through Inner Beauty, a magazine dedicated to working women, while she was waiting at the reception. In the social consumer decision journey, which of the following objectives deals with marketers reacting to specific issues regarding the product or brand at a personal level? Which of the following statements about newspapers as an advertising medium is true? _____ are local TV stations to which a single television network supplies programming and services. E. pass-along readership. They are published for a specific business or industry. c. space units It states that copies that sold for less than half of the basic price of a magazine could not be counted as paid circulation. Which of the following is true of consumer magazines? The ad for Faerie, a premium soap brand, contains a litmus paper which is stuck on the page and can be used by a consumer to test the acidity or alkalinity of the soap. O 1 of a hamburger per magazine. C. Circulation York Company included the following items in its financial statements for 2016, the current year (amounts in millions): Paymentoflong-termdebt$17,075Dividendspaid$205ProceedsfromissuanceNetsales:ofcommonstock.8,415Currentyear80,000Totalliabilities:Precedingyear67,000Currentyear-end32,311Netincome:Precedingyear-end38,029Currentyear2,379Totalstockholdersequity:Precedingyear2,007Currentyear-end23,475Operatingincome:Precedingyear-end14,045CurrentYear4,878Borrowings6,590Precedingyear3,998\begin{array}{lrlr} The consumer maximizes utility by consuming at point A. II. : Because of declines in circulation as well as advertising pages, many magazines have moved to what type of format? D. overruns. Advertisers generally attach greater value to primary in-home readers than pass-along readers. The marginal rate of substitution at point B and point A are equal because they are on the same budget line. 1. B. They are useful for reaching general consumers of services. d. digital stock card Raiment is using _____ to attract readers' attention. C. diminishes the value of pass-along readership. A _____ appeal is used when the advertiser makes either a direct or an indirect comparison to another brand and usually claims superiority on one or more attributes. D. Magazine blocks Which of the following statements is true of communications objectives? A. chp 15 test 3 Flashcards | Chegg.com D. cost per thousand system. It is typically considered to lack permanence. Explain how the increased use of fair value accounting might increase information risk. Circulation verification services are important to media planners because: they provide reliable figures regarding the size and distribution of a magazine's circulation. E. SAU rate, Basic rates quoted by a newspaper that call for an ad to be placed on any page or in any position desired by the paper are known as _____ rates. C. printaculars This ad is an example of a(n): D. classified With these ads, Mars is trying to achieve: The magazine has a wide followership and is considered to be one of the most sought after teen weekly magazines. E. the greater creative flexibility available in specialized magazines. B. The ad does not contain any margins and the chocolate swirl extends to the end of the page. C. High cost of reproduction They reproduce images using mechanical printing. MEIL2122 Media and Information Literacy First Quarter Exam [50].pdf 1. It offers a fingerprint recognition program to its users. A. break through the clutter typically found in newspapers. B. can reduce an advertiser's cost per thousand for reaching desired audiences. Split running Which of the following best defines fluency? E. consumer-oriented, _____ magazines are a classification of business publications that are aimed at executives in all commercial activities. A. In this scenario, Pluto is using _____. Which of the following advantages of magazines as an advertising medium is illustrated in this scenario? A. E. can eradicate the problem of clutter. The cardboard replica was designed to pop-up when a reader opened that particular page. It uses column widths 2-1/16 inches wide. D. Industrial Selective binding Newspapers and magazines are often referred to as high-involvement media because: they require consumers to expend some effort to process the information they provide. What was the profit or loss from the sale? After calculating both the brand development index (BDI) and the category development index (CDI), a media planner obtains the following results: High BDI and High CDI. D. Most magazines are not concerned about the clutter problem since there is usually no other way for advertisers to reach the market they serve. A. Which of the following is true of newspaper advertisements? E. They are a separate category of newspapers along with daily, weekly, and national newspapers. D. secondary subscriber. In an issue of Homespun Comrade, Raiment purchases the bottom quarter ad space on three successive pages to advertise the winter clearance sale on different models of sewing machines at Raiment authorized dealers. They offer several valuable specialized services to advertisers. C. lifestyle D. result in horizontal promotional conflict among advertisers. Which of the following statements about the role of magazines and newspapers as advertising media vehicles is true? C. general business magazines. According to Young's and Graham Wallas' versions of the stages in the creative process, which of the following is considered the first step? _____ magazines are a classification of business publications that are aimed at executives in all commercial activities. . a. creative space buys Newspaper supplements It involves determining how the message strategy will be executed. C. Color ads are considered better suited for attracting and holding attention. Greater reach The coarse paper stock used in printing most newspapers leads to: Pluto Inc. is planning to run an ad in a weekly newspaper. She sold the stock at$39.94 per share and paid a $39.95 sales commission. This scenario is an illustration of: D. geographic reach. B. overrun Select one: a. Intelligentsia encourage thinking and observation b. Newsmagazines contain summarized news stories. B. open When advertisers buy newspaper space based on combination rates, it means the advertiser gets no discount for quantity or repeated space buys.
which of the following is true of consumer magazines?
which of the following is true of consumer magazines?
which of the following is true of consumer magazines?