Bounce fitness is a dynamic wellness organization that centres the utilization their excellence in ?>, Order original essay sample specially for your assignment needs, https://phdessay.com/swot-analysis-for-gym-fitness-center/, Advantages of Web Presence for Businesses: Fitness Center and Jencos Case Study, SWOT analysis on the Anytime Fitness and the Jetts, get custom Like any other fitness industry Bounce Fitness is influenced by several social factors. Encourage professionalism 1 Consuming 2. Power Internet users It provides the approaches within the promotion of excellence health and proactive. All over the United States there are many fitness and sports centers that many people attend on a daily basis. Trade policies: Changes in trade policies can affect the cost of equipment and other supplies that Bounce Fitness uses in its operations. The centre wishes to make certain that all trainers meet the, requirement or at once take coaching which is protected through Bounce fitness. Classes are coupled with state of the art fitness equipped to cater to those who prefer Notice for Assistant managers meeting . P":D$zD;SWahm]K3{5 {/*GqPVD*t^uhB{dCo*F#-45@Zu!#BM';6gOG"+/F78U/1M %)*Jw\r9K4q8C#88$K:V^9jDJ,n JpaN*(CD Q 9_M;%r3 The company success depend Benefit for the organization. Marketing Management. Change management will look after it. Specialty Drinks (based on average) $2 $2 $2 $2 $2. As a manager, I must check whether there are any material expired or out of stock. Competition: Bounce Fitness operates in a highly competitive market, and changes in competition can impact the business. CONCLUSION Based on the done SWOT analysis, Bounce Fitness is expected to penetrate the Australian Market with ease. Retrieved from: https://www.bouncefit.com.au/about-us.html Accessed on 31 January 2017, About,(2016).(Online). Baked Goods (based on average) $1 $1 $1 $1 $1. Bounce Fitness needs the communication plan that will help guide its. Firstly, they. upon the increasement of the customer. Need urgent help with your paper? Environmental Scan: SWOT Analysis This section explains the information about strength and weakness of the company and describes about the potential opportunities and threats regarding to Bounce Fitness. from other local coffee shops and future Internet cafs, The establishment of Bounce Fitness Caf as a community hub for socialization and entertainment, The creation of an environment that wont intimidate the novice user. CATCHMENT AREA ANALYSIS FOR 24 HOUR FITNESS IN COCHIN, KERALA SYNOPSIS OF CATCHMENT AREA STUDY SL NOTABLE OF CONTENTSPAGE NO 1Catchment area PTA, STA, TTA2 2Vytila and vicinity7 3Property demand12. Based on the done SWOT analysis, Bounce Fitness Limited is expected to penetrate the, Australian market with ease. CRICOS Code: 02992E RTO No. experiences with friends, A place for nearby seniors to gather and learn about the powers of the Internet and better communication our budget. This may include obtaining certification from a recognized safety organization, providing training for employees on health and safety procedures, and regularly conducting safety inspections. We cant do that! the new Compu-tech facility. Retrieved from: https://bouncefitnessisawesome.weebly.com/about.html Accessed on: 31 January 2017. Weaknesses It incurs a high cost due to its customized, personal service. The respective sample has been mail to your register email id. (2018). Tax policies: Changes in tax policies, such as corporate tax rates or tax incentives for fitness businesses, can impact the profitability of Bounce Fitness. $5, Moreover they are planning to open 2 more stores at different location in Australia. offer. . The student population at the University is a main source of demand for coffee retailers. Education. Annually, beyond the first year of operations, were predicting a growth rate of roughly 10%. 1. Website can be used as an effective tool to create awareness among public regarding the programs carried by them. Excel in your academics & career in one easy click! )), The Law on Obligations and Contracts (Hector S. De Leon; Hector M. Jr De Leon), Principles of Managerial Finance (Lawrence J. Gitman; Chad J. Zutter), Principios de Anatomia E Fisiologia (12a. We choose to make sure that our code of. associated with keeping state-of-the art computer hardware. Threats could include competition, changing customer needs, and economic downturns. Stakeholders Topic Subject Communication method, James House Seeking approval face to face meeting, Trainers Changes Notice boards, Emails, staff meeting, Customers Improvement about services Advertising, Emails Economic conditions: The overall state of the economy can also impact Bounce Fitness. On the other hand, the companys, threats are lack of sufficient funding and unavailability of affordable gym equipment, suppliers. The communication is meant to be distributed through various means that includes disbursement of printed and electronic journal. Everything you need to know about SWOT analysis. Answer. The changes can attract more customers as the trainer will be more professional and satisfy the in the downtown area is on the rise with the coming completion of the renovated Fifth Street Market and Bounce Fitness . 4%. The cyber-caf hasnt come Periodically, we will survey our customers to determine the effectiveness of our programs, and The main threats for a fitness company are competition from other fitness companies, changes in consumer preferences, and the potential for economic downturns that could reduce consumer spending. Threats would include any external factors that could negatively impact the gym, such as a new competitor opening nearby or changes in the local economy. The second and most important strategy focuses on pulling in power Internet users. SWOT Analysis Strengths - Results-oriented approach to attracting and maintaining customers. 5%. 0000015069 00000 n If we miss our projections, we Such as gyms like Curves, Planet Fitness, Gold's Gym and many more. Other Variable Costs of Sales $3,000 $3,000 $3,000 $3,000 $3. structure for our services to the ambiance we create, must be done with this mission in mind. Bounce Fitness Caf provides communities with the ability to access the Internet, enjoy a cup of coffee, and Explore how the human body functions as one unit in harmony in order to life //= $post_title 1332 0 obj <>stream Affordable fee. Communication plan helps in providing information about the company in order to attain desired set of goals. Some key findings include: The market for the services Bounce Fitness Caf will offer is growing rapidly. Bounce, health is expected that the adjustments will be implemented smoothly, and the system will, The agency desires to meet the requirement to be compliant with the health Australia, so, we require that all trainer has a minimum of certificate 3 in fitness and those who dont, have it, which 5 human beings now two in Brisbane, two in Sydney and one in Melbourne, ought to have the simple training. Bounce Fitness Corporate Marketing Plan Executive Summary Bounce Fitness will serve the corporations in the city centres of Brisbane, Sydney and Melbourne, helping them to become more productive, while . Customers can sign up for a Bounce Fitness Caf email account; this account will be managed by The company's well-established brand name and the highly experienced workforce will be of great value to the organization. We believe that there are some serious management and operation problems which need to be changed or improved immediately. entrepreneurship while some dont., Attitudes (health, environmental consciousness. 1%. Here are some of the technology factors involved in Bounce Fitness: Trampolines: The most crucial technology factor in Bounce Fitness is the trampoline itself. Evaluate the Fitness in Maturity advertising brief as an opportunity captured by Bounce Fitness and examine their potential profitability: Discuss competitor analysis, including who the competitors are and how successful . Rowley, J. The SWOT analysis provides us with an opportunity to examine the internal strengths and weaknesses The Customer Happiness Representative will play a large role in implementing the Were 0% University Students Office Workers Seniors. Additionally, the fitness industry is highly regulated, so changes in regulations could also pose a threat. These adjustments can beat our competitors and will be a cost benefit. Social Commerce: Marketing, Technology and Management. The public Insurance (external) Identify the market opportunities for your fitness center. Kerzner, H. (2013). $45, Systematic planning is equally important for an organization to attain sustainable objectives on a long run. Trusted by 2+ million users, 1000+ happy students everyday, You are reading a previewUpload your documents to download or Become a Desklib member to get accesss. The Customer Happiness Representative position has not yet been filled, but it is the first milestone that Changing Demographics: The aging population and increasing health problems have led to an increase in the demand for fitness services. MARKET ANALYSIS AND MARKETING PLAN OF BOUNCE FITNESS 11 suppliers. The, price differentiation strategy will allow customers who comes from different social classes to, access the fitness exercises at favorable costs. Bounce Fitness often uses powerful sound systems to play upbeat music and provide clear instructions to participants. As a manager I will talk to every assistant manager of different branch about its ), Entrepreneurial spirit and broader nature of the society. Trampolines come in various sizes and designs, and the ones used in Bounce Fitness are designed to provide a low-impact, high-intensity workout. Highly $35, Lighting: Good lighting is also essential for creating a fun and energizing workout environment. users. 3). Government regulations: Government regulations, such as taxes, can impact Bounce Fitness. The computers, Internet access, and classes Get top notch assistance from our best tutors ! Additionally, some customers have reported that the gym can be overcrowded at peak times, making it difficult to use the equipment. Many Bounce Fitness facilities use dynamic lighting systems that can change colors and intensity to create a visually stimulating environment. This Without assessing the SWOT then you as an entrepreneur are then unable to create your business due to the lack of information about the clientele and the community that you are intending to provide the services to. $ we are online and ready to help. Email Memberships 12,173 13,390 14,729 16,202 17. Chat with our experts. 0000031660 00000 n 0000000016 00000 n Increase customer range by 10% every year. Strengths would include any advantages the gym has over its competitors, such as a great location, a wide variety of equipment, or a knowledgeable staff. services Bounce Fitness Caf will offer. Anticipate market reaction to new products or services and establish test Weaknesses would include any areas where the gym is lacking, such as limited hours, outdated equipment, or a lack of amenities. Agenda . 0000002356 00000 n The cost for the new employees, brochure and advertisement will be around $1500. $50, That's our welcome gift for first time visitors. This will help the company in attaining goodwill in the market which will raise the overall total income. Argan, M., Argan, M. T., Kose, H., & Soner, A. (2015). The exercise pattern that replaces one hour in gym A meeting place for business people interested in sharing their Internet-based business ideas, A social hub for students and young people interested in sharing a beverage and their Internet By continuing well assume youre on board with our By providing a novice-friendly environment, Bounce Fitness Caf hopes to educate and train a loyal The keys to the success for Bounce Fitness Caf are: The risks involved for Bounce Fitness Caf are: The retail coffee industry in this area experienced rapid growth at the beginning of the decade and is now Received my assignment before my deadline request, paper was well written. They are able to give really good customer care, as the current, small amount of work means they have plenty of time to devote to customers. 0000015849 00000 n fostered by the new Internet communities. Bounce Fitness will pay for the training fees and other incidentals such as text book requirements and provide one (1) paid hour per week for study leave. numbers of travelling business people and tourists have been saturated with businesses offering the About Sam & Bounce Fitness Sydney,(2016).(Online). downtown business people, traveling business people, university students, and seniors. 0000007074 00000 n Bounce Fitness will use a PowerPoint presentation to communicate its objectives, values and standards verbally with its managers. 10 minutes with: A SWOT analysis of a gym business would involve looking at the Strengths, Weaknesses, Opportunities, and Threats of the business. first I will talk to CEO. University Students programs focused on staffing, experience, and customer satisfaction. Foxall, G. (2014). advertising. resistance training to aerobic workout. My Assignment Help (2018) Organizational Marketing Sam & Bounce Fitness [Online]. Bounce Fitness is a trampoline fitness program that utilizes trampolines as a means of workout and exercise. FIELD STUDY 1 : OBSERVATION OF TEACHING-LEARNING IN ACTUAL SCHOOL ENVIRONMENT, English-for-academic-and-professional-purposes-quarter-2-module-2 compress, 1. cblm-participate-in-workplace-communication, Activity 1 Solving the Earths Puzzle ELS Module 12, Access to methods of communication and volumes of information now available on the Internet. The website should include all the relevant information about the fitness center. (n.d.). Leadership in the global market gives the company the advantage of its brand name and supply chain (Anytime Fitness AU 2014) . Its main head office is situated in the Cairns, Queensland. Routledge. It is essential for an organization to provide proper information through the brochures. *The content must not be available online or in our existing Database to qualify as month. can use them for free to gain inspiration and new creative ideas for their writing It also sells membership to 120 %. An employee choosing to utilise a Bounce Fitness centre will pay a $100 monthly fee. We cater to: Externally, list things that can hurt your fitness center: increased competition, a focus on outdoor activities, decreased interest in fitness and a perception that getting in shape is impossible. Total Sales and Marketing Expenses $33,050 $36,355 $39,991 $43,990 $48. There are so many things that could be listed under these four categories and components, however in order to list everything you would first need to know who, what, when, and where. International Journal of . 2. of the same needs and interests of this larger group. 2. Our best expert will help you with the answer of your question with best explanation. cookie policy. Adoption of code of conduct for better services. Good coffee, leaving, their cash flow will be unreliable in the early stages. our services are designed for this clientele and our marketing efforts are focused on capturing this market. The student population continues to grow as the University grows in popularity with high school graduates It provides the approaches within the promotion of excellence health and proactive. Internet side of business plays a lesser role: Our customers might not be willing to pay for Internet small amount of work means they have plenty of time to devote to customers. However, the implementation of the price and product differentiation marketing strategies will help the firm to generate adequate funds to run the activities of the company in the long run. The goal of this marketing plan is to outline the strategies, tactics, and programs that will make the sales Business people use the Internet services to catch up on email and Assess the weaknesses that take away from the value you provide to your customers. learning about and utilising the current technologies. Teens continue to play a major role in downtown foot-traffic, growing at 2%. The given SWOT analysis provides the key strength and weaknesses of the Bounce Fitness Center and describes in brief all the opportunities and threats faced by the organization. Bounce fitness has developed choreographed fitness move customer need, wants and work. Maria, Law on Obligations and Contracts Summary (Article 1156-1178), Philhisto - Magellan's Expedition and Gintong Pamana, Module 1: Historical Antecedents in the Course of Science and Technology, MOST Essential Learning Competencies IN Mathematics, Contemporary Philippine Arts from the Regions Grade 12 - Module, Radio-Based Instruction Lesson - Script - Filipino 6 - FIRST WEEK, First Voyage Around the World (Sample Document Analysis)), Math in the Modern World - Module 1 (Sequences), Komunikasyon-at-Pananaliksik 11 Q1 Module 1 08082020, English for Academic and Professional Purposes Quarter 1 - Module 1, Philo Mod1-Q1 Introduction to the Philosophy of the Human Person v3, The Child and Adolescent Learners and Learning Principles, 21ST CENTURY FROM THE PHILIPPINES AND THE WORLD. By providing these classes, Bounce The changes are said to be beneficial for the organization in order to achieve significant objectives (Argan, Argan, Kose & Soner,2015). Coffee (based on average) Launched the largest-scale . are extremely familiar with the Internet and its offerings. These papers are intended to be used for research and reference Valid for Specialty Drinks (based on average) 9,129 10,042 11,047 12,151 13. %%EOF With its lively and supportive community of instructors and participants, Bounce Fitness provides a workout experience thats both challenging and enjoyable. ; Jager R. de; Koops Th. Moreover there is a necessity to follow health and safety measures issued by the government while running centers across Australia (Rowley,2016). References Bertelsen, B. There are several legal factors that Bounce Fitness, or any fitness business, should consider to ensure compliance with the law and protect the interests of its customers, employees, and owners. is expanding, with many future opportunities, success, local government wants to encourage local businesses, and their competitors may be. network, FTP, Telnet, Gopher, and other popular Internet utilities will be available, Access to Netscape or Internet Explorer browsers. Bounce fitness is one of the finest practice operated which is which is complies with all the Health and safety regulations: Bounce Fitness must comply with health and safety regulations to ensure that its facilities and equipment are safe for use. This group of customers serves an important Bounce Fitness Cafs strengths will help it capitalise on emerging opportunities. Through Proposed Changes Only fit attractive people employed, no big employees. * Lack of or poor cleanliness such as clubs are poorly maintained or taken care of. $20, On the other hand, product differentiation strategy, allows the companys customers to access different forms of physical fitness exercises provided, by the firm. Based on the done SWOT analysis, Bounce Fitness is expected to penetrate the Australian, Market with ease. Findings from a SWOT analysis will help inform model assumptions for the . Video Recording and Streaming: To make the workout more accessible, many Bounce Fitness facilities use video recording and streaming technology to capture classes and allow participants to participate from home. Copyright 2023 StudeerSnel B.V., Keizersgracht 424, 1016 GC Amsterdam, KVK: 56829787, BTW: NL852321363B01, Intermediate Accounting (Conrado Valix, Jose Peralta, Christian Aris Valix), Unit Operations of Chemical Engineering (Warren L. McCabe; Julian C. 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Current trends in The internal processes are developing at a faster rate in order to provide improvement in processes. $35, Marketing management: A relationship approach. Customer are the important people in the company. Type your requirements and I'll connect Email Memberships $7,669 $8,436 $9,279 $10,207 $11. STRENGHTS WEAKNESSES Have a good reputation. These students tend to have money and an interest in up-scale social centres. Required fields are marked *. Bounce Fitness Cafs marketing objectives for the first three years of operation include: Revenues for the first year of operation are based on an almost 10% growth rate from month to month. Retrieved from: https://fitness.org.au/ Accessed on: 31 January 2017. James house is an important role in the organization as he is the decision maker. Get expert help in mere manager who directly interact and report with me manager in Sydney .The classes are SWOT analysis. The mangers urges you to go to this significant gathering. stations. These techniques will help in achieving desired growth rate. Our marketing expenses are tied directly to our sales revenue. Sales are brisk and in- . Reason for Changes This marketing plan is just that, a plan. International Journal of Sport Management, Recreation, & Tourism (Zagreb),14, 49-68. Sometimes it is hard to do all the work on your own. With its unique approach to fitness, Bounce Fitness provides a low-impact workout that engages all major muscle groups, helping to improve cardiovascular . Sports marketing: A strategic perspective. Testimonianze sulla storia della Magistratura italiana (Orazio Abbamonte), Database Systems: Design Implementation and Management (Carlos Coronel; Steven Morris), Management Accounting (Kim Langfield-Smith; Helen Thorne; David Alan Smith; Ronald W. Hilton), Lawyers' Professional Responsibility (Gino Dal Pont), Australian Financial Accounting (Craig Deegan), Principles of Marketing (Philip Kotler; Gary Armstrong; Valerie Trifts; Peggy H. Cunningham), Financial Accounting: an Integrated Approach (Ken Trotman; Michael Gibbins), Culture and Psychology (Matsumoto; David Matsumoto; Linda Juang), Na (Dijkstra A.J. They are the important as they assure if there is anything wrong in the company. your own essay or use it as a source, but you need 11+ Gym SWOT Analysis Examples [ Sports, Exercise, Fitness ] Most of the gym clients include people who love to show off their summer body and the ones who put their fitness first. Staff members will have to go to training to refresh and upgrade their knowledge and to They are able to give really good customer care, as the current. It was operated by Nepalese Khatri family named as Shi, James apartment and after 2 years of membership they bought their second, 2018 a third Centre was in leased premises in and Adelaide. The marketers need to focus on developing a strategic model in order to achieve desired results. access or Bounce Fitness Caf memberships as Internet access costs and hardware costs continue to fall. earlier, and well be able to provide more equipment and possibly add an additional location. 0000018622 00000 n Project management: a systems approach to planning, scheduling, and controlling. Government Changes in location presentation, Action plan By whom By when Required Resources Report to Fitness Caf customers. Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec. Caf for the first time. Revenues miss projections: We have to be prepared for this possibility. Bounce fitness is dedicated to have as the first role of a wellness integrated services. * Team players who are there to help the member strive in their goal for a healthier lifestyle. University students continue to grow at a steady pace, at nearly 4%, Office workers in the downtown area and nearby professional buildings continue to add value, growing Business people from the downtown business centres and professional buildings. Other possibilities include an inconvenient location, no personal trainers, ill-equipped locker rooms and client complaints. Email Memberships As they provide important A strong emphasis will be put on keeping customers and building brand loyalty through Your email address will not be published. is equally important for an organization to attain sustainable objectives on a long run. Atelligent Global Consulting is an international consulting firm specializing in business development, marketing & sales, and management consulting. Specialty Drinks (based on average) $18,259 $20,085 $22,093 $24,303 $26. You may prefer to use SWOT analysis but this is optional. Many factors contribute to the large demand for good coffee: The total amount of training cost to employees is one of the major investments for the company. 3. A social recommend. Work/career 2 communication Business is good, and customers have been impressed with our offerings, but we need to focus our efforts Total Sales $375,323 $412,855 $454,141 $499,555 $549. The organization need to seek permission from the regulatory bodies in Australia in order to operate properly. Save my name, email, and website in this browser for the next time I comment.
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